Visual Binary Opposition: A Method to Clarify Meanings of Advertising Messages
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | Turafy, Aliaa Abd El Salam (Author) |
| المجلد/العدد: | مج6, ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2016
|
| الشهر: | أكتوبر |
| الصفحات: | 39 - 47 |
| DOI: |
10.21608/IDJ.2016.89712 |
| ISSN: |
2090-9632 |
| رقم MD: | 984995 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Visuals | Layer of Meaning | Decoding Opposites | Direct and Indirect | Meaning
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
Visualizing messages in advertising plays a critical role in clarifying meanings to the target audience. “Binary Opposition” is a method that can clarify meanings according to its opposite meanings. Using this method can improve advertising messages. This statement will be examined through an analytical study and a survey that tends to explore how far this method works to clarify advertising meanings visually. |
|---|---|
| ISSN: |
2090-9632 |
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