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The Mediating Role of E-Price on The Relationship between E-Marketing and Sales Performance: An Empirical Study of Small and Medium Sized Enterprises in Nigeria

المؤلف الرئيسي: Abdulazeez, Adeyemo Dolapo (Author)
مؤلفين آخرين: Bin Mohamed, Humam (Advisor)
التاريخ الميلادي: 2017
موقع: كوالالمبور
التاريخ الهجري: 1438
الصفحات: 1 - 171
رقم MD: 996485
نوع المحتوى: رسائل جامعية
اللغة: الإنجليزية
الدرجة العلمية: رسالة ماجستير
الجامعة: جامعة المدينة العالميه
الكلية: كلية العلوم المالية والإدارية
الدولة: ماليزيا
قواعد المعلومات: Dissertations
مواضيع:
رابط المحتوى:

الناشر لهذه المادة لم يسمح بإتاحتها.

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041 |a eng 
100 |9 537335  |a Abdulazeez, Adeyemo Dolapo  |e Author 
245 |a The Mediating Role of E-Price on The Relationship between E-Marketing and Sales Performance:  |b An Empirical Study of Small and Medium Sized Enterprises in Nigeria 
260 |a كوالالمبور  |c 2017  |m 1438 
300 |a 1 - 171 
336 |a رسائل جامعية 
502 |b رسالة ماجستير  |c جامعة المدينة العالميه  |f كلية العلوم المالية والإدارية  |g ماليزيا  |o 0020 
520 |a This research work is aimed to find out the Mediating Role of E-Price on the Relationship between E-Marketing and Sales Performance. Small and Medium Enterprises with an Online Platform was chosen because of the complexity and the amount of data needed to be process in other to get a true picture of the Mediating Role of E-Price on the Relationship between E-Marketing and Sales Performance of Small and Medium Enterprise's and as well to other organization. The primary aim of this study was to discover the impact of Electronic Marketing Mix (E-Product, E-Price, E-Promotion and E-Place/Distribution) on Sales Performance. A total of 217 respondents were selected for this study using the simple random sampling method and 169 completed response was used for this study. The survey questionnaire was designed to collect data from respondents and SPSS version 21 was used to analyze the data. The result of the study shows that there is a direct and significant relationship between the E-marketing mix "E-Product, E-Promotion, E-Place/Distribution and E-price (which serves as the mediating variable)" on Sales Performance of Small and Medium Sized Enterprise in Lagos Nigeria. Considering the major findings from the research, it is recommended that; Due to the competitive nature of the industry the Owners or marketing managers of Small and Medium Sized Enterprise must develop and formulate additional marketing programs that will fit-in with their firms Online platform. It is recommended that for a more distinguished and effective response from the customer, other forms of a sound, strong and effective online marketing should also be used. 
653 |a التسويق الإلكتروني  |a الشركات التجارية  |a الأسعار الإلكترونية  |a الآداء المؤسسى  |a نيجيريا 
700 |9 537338  |a Bin Mohamed, Humam  |e Advisor 
856 |u 9825-002-006-0020-T.pdf  |y صفحة العنوان 
856 |u 9825-002-006-0020-A.pdf  |y المستخلص 
856 |u 9825-002-006-0020-C.pdf  |y قائمة المحتويات 
856 |u 9825-002-006-0020-F.pdf  |y 24 صفحة الأولى 
856 |u 9825-002-006-0020-1.pdf  |y 1 الفصل 
856 |u 9825-002-006-0020-2.pdf  |y 2 الفصل 
856 |u 9825-002-006-0020-3.pdf  |y 3 الفصل 
856 |u 9825-002-006-0020-4.pdf  |y 4 الفصل 
856 |u 9825-002-006-0020-O.pdf  |y الخاتمة 
856 |u 9825-002-006-0020-R.pdf  |y المصادر والمراجع 
930 |d n 
995 |a Dissertations 
999 |c 996485  |d 996485