Factors Affecting Hotel Website Purchasing Intentions: Evidence from Egypt
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | خليفة، جمال (Author) |
| المؤلف الرئيسي (الإنجليزية): | Khalifa, Gamal S. A. |
| مؤلفين آخرين: | Hewedi, Mahmoud M (Co-Author) |
| المجلد/العدد: | مج8, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2014
|
| الصفحات: | 50 - 69 |
| ISSN: |
2636-4115 |
| رقم MD: | 999473 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
E-Competitiveness | Purchasing Intentions | Websites Quality | Hotels | Egypt
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
Using websites as a channel for selling products and services is increasing globally. A majority of businesses, including hotels, have adopted websites to sell their services and satisfy their customers. Hotels can use websites to communicate directly with existing customers and reach potential new customers. This study investigates the features of hotel website competitiveness and how this affects the purchasing intentions of customers. The study used a questionnaire to collect data from 311 hotel customers to perceive their opinions on the Egyptian hotel website competitiveness. It has employed structural equation modelling to measure the effect of the antecedents of hotel website competitiveness and its effect on purchasing intention. The study reveals very useful results in the way it evaluated customers’ perceptions of hotel websites and depicts the factors that hotels have succeeded to offer in their websites to support competitiveness and attract customers to purchase hotel services online. |
|---|---|
| ISSN: |
2636-4115 |
عناصر مشابهة
-
Sharia-Compliant Hotels in Egypt: Concept and Challenges
بواسطة: Saad, Hesham Ezzat منشور: (2013) -
The Influence of Corporate Social Responsibility on Customer Loyalty: Evidence from the Travel Agencies and Hotels
بواسطة: Mohamed, Mohamed Abou Taleb منشور: (2013) -
Exploring the Factors Affecting Rooms’ Discount Rate from the Egyptian Hotel Managers’ Perspective
بواسطة: Qoura, Omar منشور: (2017) -
Evaluating the Websites’ Quality of Five and Four Star Hotels in Egypt
بواسطة: A. El-Sater, Samar A. El-Rahem منشور: (2022) -
Factors Influencing Intentions in Hotel Booking through Online Travel Intermediaries Applications
بواسطة: محمد، هاني عصام الدين محمد منشور: (2021)
