العنوان بلغة أخرى: |
Country of Origin of the Mark and the Attitude of the Local Consumer: Study of the Algerian Automotive Lubricant Market |
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المصدر: | مجلة إقتصاديات شمال إفريقيا |
الناشر: | جامعة حسيبة بن بو علي بالشلف - مخبر العولمة واقتصاديات شمال إفريقيا |
المؤلف الرئيسي: | Nouala, Meriem (Author) |
مؤلفين آخرين: | Reguig, Mohamed Khalifa (Co-Author) , Boussad, Nait Ibrahim (Co-Author) |
المجلد/العدد: | ع21 |
محكمة: | نعم |
الدولة: |
الجزائر |
التاريخ الميلادي: |
2019
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الصفحات: | 2 - 19 |
DOI: |
10.33858/0470-000-021-035 |
ISSN: |
1112-6132 |
رقم MD: | 1030223 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الفرنسية |
قواعد المعلومات: | EcoLink |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Brand | Country-Of-Origin | Attitude | Algerian Lubricants Automotive Sector
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رابط المحتوى: |
المستخلص: |
The purpose of this study is to determine the impact of the brand on the local consumer’s attitude formation, which conducts to a positive behaviour. To do this, a model has been adapted on Algerian automotive lubricants sector. In order to achieve the objectives of the study and testing the hypotheses, we designed a questionnaire to collect the preliminary data of the study and to analyse them. We chose a convenience sample of 220 individuals, and the return rate was 93%. The measurement scales were adapted from previous studies to confirm the appropriate questions for each variable in the study. As a result, it has been found that the standardization character of NAFTAL and local dimension have a positive influence on the country of origin perception which have in turn impact on attitudes. |
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ISSN: |
1112-6132 |