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Advertising in Recession: Keep Walking in to Crush Small Players

المصدر: المجلة الدولية للاتصال الاجتماعي
الناشر: جامعة عبد الحميد بن باديس مستغانم - كلية العلوم الإنسانية والاجتماعية - مخبر الدراسات الإعلامية والاتصالية
المؤلف الرئيسي: Singh, Vinay Vikram (Author)
المجلد/العدد: مج6, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2019
الصفحات: 110 - 121
ISSN: 2437-1181
رقم MD: 1044890
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch, HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Advertising | Marketing | Communication | Recession
رابط المحتوى:
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المستخلص: Advertising is an important part of marketing, it's a form of communication that includes the name of the brand, its product or service and how that product or service could potentially benefit the consumer. Recession is a business cycle contraction, a general slowdown in economic activity over a period of time. Due to this slowdown organizations often tend to reduce their advertising budget. This paper attempts to throw a light on how innovative advertising can help the organizations generate recall of their brand and why sometimes it is necessary not to reduce the advertising budget during recession so that the brand comes out to be a stronger one when this economical slowdown is over. This is the real time when major companies can wipe out small competitors who won't be able to survive recession with help of innovative advertising strategy.

ISSN: 2437-1181

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