Advertising in Recession: Keep Walking in to Crush Small Players
| المصدر: | المجلة الدولية للاتصال الاجتماعي |
|---|---|
| الناشر: | جامعة عبد الحميد بن باديس مستغانم - كلية العلوم الإنسانية والاجتماعية - مخبر الدراسات الإعلامية والاتصالية |
| المؤلف الرئيسي: | Singh, Vinay Vikram (Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2019
|
| الصفحات: | 110 - 121 |
| ISSN: |
2437-1181 |
| رقم MD: | 1044890 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertising | Marketing | Communication | Recession
|
| رابط المحتوى: |
عدد مرات التحميل
15
| LEADER | 02037nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1782329 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 565991 |a Singh, Vinay Vikram |e Author | ||
| 245 | |a Advertising in Recession: |b Keep Walking in to Crush Small Players | ||
| 260 | |b جامعة عبد الحميد بن باديس مستغانم - كلية العلوم الإنسانية والاجتماعية - مخبر الدراسات الإعلامية والاتصالية |c 2019 | ||
| 300 | |a 110 - 121 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Advertising is an important part of marketing, it's a form of communication that includes the name of the brand, its product or service and how that product or service could potentially benefit the consumer. Recession is a business cycle contraction, a general slowdown in economic activity over a period of time. Due to this slowdown organizations often tend to reduce their advertising budget. This paper attempts to throw a light on how innovative advertising can help the organizations generate recall of their brand and why sometimes it is necessary not to reduce the advertising budget during recession so that the brand comes out to be a stronger one when this economical slowdown is over. This is the real time when major companies can wipe out small competitors who won't be able to survive recession with help of innovative advertising strategy. | ||
| 653 | |a الإعلان |a التسويق |a الاستراتيجيات الإعلانية |a الركود الاقتصادي |a العلامات التجارية | ||
| 692 | |b Advertising |b Marketing |b Communication |b Recession | ||
| 773 | |4 علم الإجتماع |6 Sociology |c 006 |e International Journal of Social communication |f Al-mağallaẗ al-duwaliyaẗ li-l-itiṣāl al-iğtimāՙī |l 002 |m مج6, ع2 |o 2120 |s المجلة الدولية للاتصال الاجتماعي |v 006 |x 2437-1181 | ||
| 856 | |u 2120-006-002-006.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EduSearch | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1044890 |d 1044890 | ||
عناصر مشابهة
-
The Role of Advertising Design in Nation Branding: With Applying to India Branding Campaign in 2002
بواسطة: Abdellatif, Tamer منشور: (2019) -
The Role of Promotional and Buzz Marketing Strategies in Enriching Modern Contemporary Advertising Campaigns in Egypt
بواسطة: Hanna, Dena Magdy Abdel Malek منشور: (2022) -
الإطار المفاهيمي المتكامل لأبعاد الماركة
بواسطة: عبدالعال، ميسون محمد قطب منشور: (2019) -
Which Business Strategies were Most Effective at Helping Small Family Run Businesses Survive the Global Recession ?
بواسطة: Al Haddad, Ali Adnan B. منشور: (2012) -
Create Ambient Advertising: An Approach to Design a Creative Ambient Advertising
بواسطة: Badran, Nagwan Fathy Mahmoud منشور: (2021)
