Antecedents of Consumers’ Intention to Follow Online Community Advice for Restaurants Reviews: An Application of Technology Acceptance Model "TAM"
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Shaker, Aya Khairy (Author) |
| مؤلفين آخرين: | Mostafa, Rasha H. A. (Advisor) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | يوليو |
| الصفحات: | 497 - 508 |
| ISSN: |
2636-2562 |
| رقم MD: | 1066281 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
9
| المستخلص: |
This research aims to explain the intention to follow online community advice for restaurants reviews in Egypt by integrating trust into the Technology Acceptance Model (TAM). Data were collected from 360 online community members and analyzed using Structural Equation Modeling (SEM). Findings reveal that trust and TAM constructs are key factors in explaining consumers’ behavioral intentions. Recommendations and limitations of the study are presented at the end. |
|---|---|
| ISSN: |
2636-2562 |
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