LEADER |
01558nam a22002177a 4500 |
001 |
1804528 |
041 |
|
|
|a eng
|
044 |
|
|
|b مصر
|
100 |
|
|
|9 576314
|a Shaker, Aya Khairy
|e Author
|
245 |
|
|
|a Antecedents of Consumers’ Intention to Follow Online Community Advice for Restaurants Reviews:
|b An Application of Technology Acceptance Model "TAM"
|
260 |
|
|
|b جامعة عين شمس - كلية التجارة
|c 2018
|g يوليو
|
300 |
|
|
|a 497 - 508
|
336 |
|
|
|a بحوث ومقالات
|b Article
|
520 |
|
|
|b This research aims to explain the intention to follow online community advice for restaurants reviews in Egypt by integrating trust into the Technology Acceptance Model (TAM). Data were collected from 360 online community members and analyzed using Structural Equation Modeling (SEM). Findings reveal that trust and TAM constructs are key factors in explaining consumers’ behavioral intentions. Recommendations and limitations of the study are presented at the end.
|
653 |
|
|
|a السلوكيات الشرائية
|a المزايا التنافسية
|a التكنولوجيا الحديثة
|a الماكينات المصرفية
|
773 |
|
|
|4 الاقتصاد
|4 الإدارة
|6 Economics
|6 Management
|c 066
|e Scientific Journal for Economic & Commerce
|f Al-Maġallah Al-ʿilmiyyah Lil-Iqtiṣād Wal Tiğārah
|l 002
|m ع2
|o 0527
|s المجلة العلمية للاقتصاد والتجارة
|v 048
|x 2636-2562
|
700 |
|
|
|a Mostafa, Rasha H. A.
|e Advisor
|9 401295
|
856 |
|
|
|u 0527-048-002-066.pdf
|
930 |
|
|
|d y
|p y
|q n
|
995 |
|
|
|a EcoLink
|
999 |
|
|
|c 1066281
|d 1066281
|