المستخلص: |
The purpose of this paper is to help state-owned banks gain a better understanding of service quality, identify opportunities for continuous service improvement, and then develop service benchmarking standards that can be a yardstick for the banking competitiveness. In order to measure state-owned banks’ service quality, the SERVQUAL model was implemented to know whether there is a difference between customers’ expectations and perceptions of the banking services provided regarding the reliability dimension. A questionnaire of 26 statements was distributed among banks’ customers with a total sample size of 380 questionnaires. Then, a benchmark was identified among which state-owned banks’ service quality will be compared to using Data Envelopment Analysis approach (DEA) and determining the improvement required to improve state-owned banks’ service quality.
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