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A Proposed Framework for Benchmarking Banks’ Service Quality: An Empirical Study on Banks in Egypt

المصدر: المجلة العلمية للاقتصاد والتجارة
الناشر: جامعة عين شمس - كلية التجارة
المؤلف الرئيسي: Selim, Youstina Selim Louka (Author)
مؤلفين آخرين: El-Sayed, Khaled Kadry (Advisor)
المجلد/العدد: ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
الشهر: يوليو
الصفحات: 565 - 583
ISSN: 2636-2562
رقم MD: 1066301
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
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المستخلص: The purpose of this paper is to help state-owned banks gain a better understanding of service quality, identify opportunities for continuous service improvement, and then develop service benchmarking standards that can be a yardstick for the banking competitiveness. In order to measure state-owned banks’ service quality, the SERVQUAL model was implemented to know whether there is a difference between customers’ expectations and perceptions of the banking services provided regarding the reliability dimension. A questionnaire of 26 statements was distributed among banks’ customers with a total sample size of 380 questionnaires. Then, a benchmark was identified among which state-owned banks’ service quality will be compared to using Data Envelopment Analysis approach (DEA) and determining the improvement required to improve state-owned banks’ service quality.

ISSN: 2636-2562