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Factors Influencing Customers Decision to Adopt Online Banking Services in Libya

المصدر: مجلة جامعة البحر المتوسط الدولية
الناشر: جامعة البحر المتوسط الدولية
المؤلف الرئيسي: Hussein, Khaled Khalifa Alsaber (Author)
المجلد/العدد: ع4
محكمة: نعم
الدولة: ليبيا
التاريخ الميلادي: 2017
الشهر: ديسمبر
الصفحات: 111 - 125
DOI: 10.51994/2220-000-004-006
ISSN: 2519-6286
رقم MD: 1109267
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex, EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Internet Banking | Commercial Bank | Libya
رابط المحتوى:
صورة الغلاف QR قانون
حفظ في:
LEADER 02715nam a22002417a 4500
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024 |3 10.51994/2220-000-004-006 
041 |a eng 
044 |b ليبيا 
100 |9 402302  |a Hussein, Khaled Khalifa Alsaber  |e Author 
245 |a Factors Influencing Customers Decision to Adopt Online Banking Services in Libya 
260 |b جامعة البحر المتوسط الدولية  |c 2017  |g ديسمبر 
300 |a 111 - 125 
336 |a بحوث ومقالات  |b Article 
520 |b The provision of Internet banking services is increasing worldwide in the banking sector, particularly in industrialized nations. Nevertheless, the situation is different in developing nations such as Libya. Libyan banks are slowly recognizing the potential benefits of online banking systems to improve banking services, but have not accepted the new innovation within its banking services strategy. This paper reports on research based on the Technology Acceptance Model (TAM). An assessment of literature on E-banking services adoption shows that there has been scant research conducted on internet banking adoption in developing nations, including Libya, compared to developed nations. Therefore, this study aims to fill this gap by exploring the important factors affecting Libyan banking customers’ attitudes towards internet banking technology. Using Structural Equation Modelling (SEM) on data of This study, which draws on current literature on technological changes in the banking sector and the responses from 537 bank customers of Libya’s major commercial bank This study found that perceived ease of use and perceived usefulness have a major effect on the adoption of internet banking. Furthermore, results show that the influence is somewhat low in regard to security and support by the banks. Finally, potential strategies that can guide successful internet banking implementation in the Libyan banking sector are outlined. In addition to this, Conclusions and recommendations for future research are also provided. 
653 |a الإدارة الإلكترونية  |a الخدمات المصرفية  |a خدمة العملاء  |a ليبيا 
692 |b Internet Banking  |b Commercial Bank  |b Libya 
773 |4 العلوم الإنسانية ، متعددة التخصصات  |4 العلوم السياسية  |6 Humanities, Multidisciplinary  |6 Political Science  |c 006  |e Mediterranean International University Journal  |f Mağallaẗ ğāmiʿaẗ al-Baḥr al-mutawassiṭ al-duwaliyyaẗ  |l 004  |m ع4  |o 2220  |s مجلة جامعة البحر المتوسط الدولية  |v 000  |x 2519-6286 
856 |u 2220-000-004-006.pdf 
930 |d n  |p y  |q n 
995 |a HumanIndex 
995 |a EcoLink 
999 |c 1109267  |d 1109267 

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