| المستخلص: |
Along with the increasingly high level of personal digital media consumption, the online promotional activities are constantly and dynamically growing now a days. Some of these digital promotional activities are the use of the online ads on the social media platforms, or the use of the famous influencers, in a way to market the products. The success of the social media advertising relies that it is a tool with low-cost and effective source of medium for advertisers to publicize about their products in the convenient time and place for customers, and meet and satisfy the consumers’ needs and change their purchasing behavior's in the favor of the company’s profit at the end of the day. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general, and with the flourishing of social media ads, many ethical issues started to raise and appear. The purpose of this paper is to study the significance of ethical issues in social media (Facebook) advertising, and to examine the issue of advertising ethics in social media ads, the study will depend on a questionnaire as a collective tool will be applied on 201 consumers of social media users who bought products through Facebook. The study concluded that Facebook is becoming a daily routine habit now a days. It is clear from the survey statistics that the majority, which is 51%, spends 1-3 hours on Facebook daily and 16.1% of participants spend 4-6 hours daily on Facebook. Talking about the importance of the influencers, it was preferred by 60.6% of the respondents. The point is that it creates brand familiarity in just minutes of the video or by the post posted by the influencers. Thus, the influencers are acting as the mediators in disseminating the information and facilitating its dissemination to their on-line followers, concerning how confident are they when they leave their personal contacts and information when buying online products, 37.5% were moderately confident, 17.9% not at all confident, Concerning privacy if it prevents customers from buying online products 31.7% about half the time, 27.2% once in a while, 21.1% most of the time, 13.9% never. Concerning if the policies on Facebook or online purchasing pages are clear, 34.8% equally between most of them, and minorities, while 30.3% most of them.
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