The Ingredients of E-Marketing in Algeria
| المصدر: | مجلة الإبداع |
|---|---|
| الناشر: | جامعة البليدة 2 - مخبر البحث حول الإبداع وتغير المنظمات والمؤسسات |
| المؤلف الرئيسي: | Yalichani, Wahiba (Author) |
| المجلد/العدد: | مج11, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | يونيو |
| الصفحات: | 724 - 737 |
| DOI: |
10.53999/2297-011-001-043 |
| ISSN: |
2352-9563 |
| رقم MD: | 1168893 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
E-Marketing | E-Mail | Algeria | Internet
|
| رابط المحتوى: |
عدد مرات التحميل
26
| المستخلص: |
The study aims at identifying the fundamentals of e-marketing in Algeria and the reality of Algerian consumers' interaction with the idea of online shopping, and we have relied on obtaining statistical information on official Algerian state websites and relevant international digital statistics sites. The study concluded that the great efforts exerted by the Algerian state linked the Algerian consumer to the world of electronic shopping, but they remain in the beginning due to the weak flow of the Internet and the few holders of credit cards, but the cash crisis helped the spread of the culture of shopping and e-payment. |
|---|---|
| ISSN: |
2352-9563 |
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