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الرئيسية > The Efficiency of Internal Mar...>الوصف

The Efficiency of Internal Marketing Dimensions to Achieve the Organizational Commitment in Private Universities of Kurdistan Region

المصدر: مجلة جامعة كويه للعلوم الإنسانية والاجتماعية
الناشر: جامعة كويه
المؤلف الرئيسي: Thabit, Thabit Hassan (Author)
مؤلفين آخرين: Younus, Saif Q. (Co-Author)
المجلد/العدد: مج2, ع2
محكمة: نعم
الدولة: العراق
التاريخ الميلادي: 2019
الصفحات: 176 - 182
DOI: 10.14500/kujhss.v2n2y2019.pp176-182
ISSN: 2522-3259
رقم MD: 1199586
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex, EduSearch
مواضيع:
إدارة الأعمال | التسويق الداخلي | إقليم كوردستان
كلمات المؤلف المفتاحية:
Efficiency | Internal Marketing | Kurdistan Region | Organizational Commitment | Private University
رابط المحتوى:

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المستخلص: The current paper attempts to study the effectiveness of internal marketing (IM) dimensions as an effective internal tool for the economic unit to enhance the organizational commitment (OC) in the private universities of Kurdistan Region. The importance of the research can be stemmed from the important role of IM in the economic unit, which can increase the activity of economic unit and achieve the OC in private universities of Kurdistan Region. So, the applying of IM in the economic unit effectively can help to strengthen the loyalty of the employees and help economic units to keep their employees. The researchers concluded that there is a good level of agreement for the employees of private universities in Kurdistan Region of Iraq about the activities of IM in the study sample and their role to enhance OC. The researchers recommended making more efforts for meeting the material and moral needs of the employees and gaining their satisfaction to ensure their continued work and keep them from thinking about moving to other economic units.
ISSN: 2522-3259

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