The Efficiency of Internal Marketing Dimensions to Achieve the Organizational Commitment in Private Universities of Kurdistan Region
| المصدر: | مجلة جامعة كويه للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | جامعة كويه |
| المؤلف الرئيسي: | Thabit, Thabit Hassan (Author) |
| مؤلفين آخرين: | Younus, Saif Q. (Co-Author) |
| المجلد/العدد: | مج2, ع2 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2019
|
| الصفحات: | 176 - 182 |
| DOI: |
10.14500/kujhss.v2n2y2019.pp176-182 |
| ISSN: |
2522-3259 |
| رقم MD: | 1199586 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex, EduSearch |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Efficiency | Internal Marketing | Kurdistan Region | Organizational Commitment | Private University
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02442nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 1946003 | ||
| 024 | |3 10.14500/kujhss.v2n2y2019.pp176-182 | ||
| 041 | |a eng | ||
| 044 | |b العراق | ||
| 100 | |a Thabit, Thabit Hassan |e Author |9 617913 | ||
| 245 | |a The Efficiency of Internal Marketing Dimensions to Achieve the Organizational Commitment in Private Universities of Kurdistan Region | ||
| 260 | |b جامعة كويه |c 2019 | ||
| 300 | |a 176 - 182 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The current paper attempts to study the effectiveness of internal marketing (IM) dimensions as an effective internal tool for the economic unit to enhance the organizational commitment (OC) in the private universities of Kurdistan Region. The importance of the research can be stemmed from the important role of IM in the economic unit, which can increase the activity of economic unit and achieve the OC in private universities of Kurdistan Region. So, the applying of IM in the economic unit effectively can help to strengthen the loyalty of the employees and help economic units to keep their employees. The researchers concluded that there is a good level of agreement for the employees of private universities in Kurdistan Region of Iraq about the activities of IM in the study sample and their role to enhance OC. The researchers recommended making more efforts for meeting the material and moral needs of the employees and gaining their satisfaction to ensure their continued work and keep them from thinking about moving to other economic units. | ||
| 653 | |a إدارة الأعمال |a التسويق الداخلي |a إقليم كوردستان | ||
| 692 | |b Efficiency |b Internal Marketing |b Kurdistan Region |b Organizational Commitment |b Private University | ||
| 700 | |9 641897 |a Younus, Saif Q. |e Co-Author | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 016 |e Koya University Journal of Humanities and Social Sciences |f Mağallaẗ ğāmiʿaẗ Kūyaẗ li-l-ʿulūm al-insāniyyaẗ wa-al-iğtimāʿiyyaẗ |l 002 |m مج2, ع2 |o 2345 |s مجلة جامعة كويه للعلوم الإنسانية والاجتماعية |v 002 |x 2522-3259 | ||
| 856 | |u 2345-002-002-016.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 995 | |a EduSearch | ||
| 999 | |c 1199586 |d 1199586 | ||
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