Did Technology Outshined Personal Sales Techniques: PR Tools and how do they Relate to Guest Choice of Budget Hotels in Egypt
| المصدر: | مجلة كلية السياحة والفنادق |
|---|---|
| الناشر: | جامعة المنصورة - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Hany, Mohamed (Author) |
| مؤلفين آخرين: | Abdel-Aal, Fatma M. (Co-Author) , Khair, Hasan (Co-Author) |
| المجلد/العدد: | ع12, ج12 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2022
|
| الشهر: | ديسمبر |
| الصفحات: | 443 - 482 |
| ISSN: |
2537-0510 |
| رقم MD: | 1344648 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
PR Practices | Technology | PR Tools | PR Staff of Budget Hotels | Hotel Choice
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01842nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2100431 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 713260 |a Hany, Mohamed |e Author | ||
| 245 | |a Did Technology Outshined Personal Sales Techniques: |b PR Tools and how do they Relate to Guest Choice of Budget Hotels in Egypt | ||
| 260 | |b جامعة المنصورة - كلية السياحة والفنادق |c 2022 |g ديسمبر | ||
| 300 | |a 443 - 482 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The goal of this study is to enhance the effectiveness of PR management role in economy hotels as one of the modern trends, efficient leading functions that offer an opportunity for adapting to changes and needs of modern market and setting new profitability goals. The research covers the qualitative and quantitative easement of PR’ implementation within the limits of communication strategy in economy hotels in Greater Cairo. Using a questionnaire form distributed among a sample of PR managers and employees together with a sample of guests, the researchers tried to explore the most effective PR tools and how do these relate to guest choice of the hotel of residence. | ||
| 653 | |a الفنادق الاقتصادية |a العلاقات العامة |a الفنادق المصرية |a الإدارة الفندقية | ||
| 692 | |b PR Practices |b Technology |b PR Tools |b PR Staff of Budget Hotels |b Hotel Choice | ||
| 700 | |9 506834 |a Abdel-Aal, Fatma M. |e Co-Author | ||
| 700 | |9 713264 |a Khair, Hasan |e Co-Author | ||
| 773 | |4 علم الآثار |4 التاريخ |6 Archaeology |6 History |c 020 |f Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq |l 012 |m ع12, ج12 |o 2385 |s مجلة كلية السياحة والفنادق |v 012 |x 2537-0510 | ||
| 856 | |u 2385-012-012-020.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1344648 |d 1344648 | ||
عناصر مشابهة
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Guest Satisfaction And Hotel Profitability In Egypt
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Guests Motives to Write Positive and Negative 5-Star Hotel Reviews on Trip Advisor
بواسطة: Ghazi, Karam Mohamed منشور: (2016) -
When Technology Meets Staff: The Interplay of Service Automation and Human Resource Performance in the Egyptian Hotel Sector
بواسطة: Yasin, Eslam Sayed Abdelghany منشور: (2022)
