Internal Marketing as an Entrance to Building Quality of Services: Study the Mobile Phone Market in Algeria
| المصدر: | مجلة دفاتر اقتصادية |
|---|---|
| الناشر: | جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Boudaoud, Hamida (Author) |
| مؤلفين آخرين: | Bouziane, Hacene (Co-Author) , Boulekroune, Radia (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| التاريخ الهجري: | 1444 |
| الشهر: | ماي |
| الصفحات: | 35 - 52 |
| DOI: |
10.36530/1661-014-001-003 |
| ISSN: |
2170-1040 |
| رقم MD: | 1387389 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Internal Marketing | Service Quality | Mobile Phone Market
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
This study deals with the issue of service quality linked to internal marketing. therefore we tried to provide a theoretical framework that determines and defines the various concepts related to these two terms Hence, we focused on clarifying the relationship between service quality and internal marketing shedding light on the mobile phone market, and its importance in gaining a competitive advantage and to know the extent of adapting the market for the concept of internal marketing and increased demand for its services. To achieve this aim, a questionnaire was designed and developed to collect the data needed for analysis, and it was distributed to (300) employees in the institutions under study in equal shares, and the statistical packages for social sciences program was used to analyze the study data. The study found the importance of adopting the concept of internal marketing and its reflection on the quality of services provided. The study also recommended the necessity of paying attention to this concept and applying it accurately to obtain the best results. |
|---|---|
| ISSN: |
2170-1040 |
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