Marketing Intelligence and Its Role in Achieving Marketing Leadership at Telecom Algeria –Ain Defla
| المصدر: | مجلة أبعاد اقتصادية |
|---|---|
| الناشر: | جامعة أمحمد بوقرة بومرداس - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Elmegren, Abdelhafidh (Author) |
| مؤلفين آخرين: | Fouad, Said Mansour (Co-Author) |
| المجلد/العدد: | مج13, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | جوان |
| الصفحات: | 520 - 542 |
| DOI: |
10.36539/1427-013-001-023 |
| ISSN: |
1112-8062 |
| رقم MD: | 1406929 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Intelligence | Marketing Leadership | Telecom Algeria
|
| رابط المحتوى: |
عدد مرات التحميل
4
| LEADER | 01848nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2156237 | ||
| 024 | |3 10.36539/1427-013-001-023 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 744438 |a Elmegren, Abdelhafidh |e Author | ||
| 245 | |a Marketing Intelligence and Its Role in Achieving Marketing Leadership at Telecom Algeria –Ain Defla | ||
| 260 | |b جامعة أمحمد بوقرة بومرداس - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2023 |g جوان | ||
| 300 | |a 520 - 542 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims to identify marketing intelligence and its role in achieving marketing leadership in the Algerian Telecommunications Company, to achieve the objectives of the study, a questionnaire was distributed to a sample of 55 employees in the commercial agencies affiliated with the Algerian Telecommunications Company in the Ain Defla province, after analysing the collected data using statistical software, the study found that there is no statistically significant relationship between the dimensions of marketing intelligence (ability to sense, ability to respond) and marketing leadership, this is explained by the weak application of marketing intelligence in the institution under study. | ||
| 653 | |a الذكاء التسويقي |a الريادة التسويقية |a الذكاء الاقتصادي |a الميزة التنافسية | ||
| 692 | |b Marketing Intelligence |b Marketing Leadership |b Telecom Algeria | ||
| 700 | |9 744441 |a Fouad, Said Mansour |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 023 |e Revue Abaad Iktissadia |f Abՙād iqtiṣādiyaẗ |l 001 |m مج13, ع1 |o 1427 |s مجلة أبعاد اقتصادية |v 013 |x 1112-8062 | ||
| 856 | |u 1427-013-001-023.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1406929 |d 1406929 | ||
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