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The Role of Multi-Level Marketing on Making a Purchase Decision
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Bouameur, Aicha (Author) |
| مؤلفين آخرين: | Messaoudi, Kheira (Co-Author) |
| المجلد/العدد: | مج5, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | سبتمبر |
| الصفحات: | 355 - 371 |
| ISSN: |
2676-184x |
| رقم MD: | 1417145 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Multi-Level Marketing | Achieve Profits | The Sales Forces | Trust | Mlm Mix Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
This research paper aimed to address the healthy model of multi-level marketing that does not conflict with the ethics and legitimacy of the marketing profession in order to highlight its role on making a purchase decision, this study based on dependent variable (the aspects of MLM (strucleul, effect, relationship and connective aspects)), and independent variable (making a purchase decision) as the study targeted a sample of 110 consumer of MLMO’s in Algeria, whose data was processed and analyzed by the spss 22. The study concluded that there is a direct correlation between multi-level marketing aspects and the making a purchase decision, Except one aspect so there isn’t a statistically significant relationship between Cognitive Aspects and the making a purchase decision. |
|---|---|
| ISSN: |
2676-184x |
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