The Role of Multi-Level Marketing on Making a Purchase Decision
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Bouameur, Aicha (Author) |
| مؤلفين آخرين: | Messaoudi, Kheira (Co-Author) |
| المجلد/العدد: | مج5, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | سبتمبر |
| الصفحات: | 355 - 371 |
| ISSN: |
2676-184x |
| رقم MD: | 1417145 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Multi-Level Marketing | Achieve Profits | The Sales Forces | Trust | Mlm Mix Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
1
| LEADER | 01994nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2165504 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 749651 |a Bouameur, Aicha |e Author | ||
| 245 | |a The Role of Multi-Level Marketing on Making a Purchase Decision | ||
| 260 | |b جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2023 |g سبتمبر | ||
| 300 | |a 355 - 371 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This research paper aimed to address the healthy model of multi-level marketing that does not conflict with the ethics and legitimacy of the marketing profession in order to highlight its role on making a purchase decision, this study based on dependent variable (the aspects of MLM (strucleul, effect, relationship and connective aspects)), and independent variable (making a purchase decision) as the study targeted a sample of 110 consumer of MLMO’s in Algeria, whose data was processed and analyzed by the spss 22. The study concluded that there is a direct correlation between multi-level marketing aspects and the making a purchase decision, Except one aspect so there isn’t a statistically significant relationship between Cognitive Aspects and the making a purchase decision. | ||
| 653 | |a الاستراتيجيات التسويقية |a مهنة التسويق |a العلامات التجارية |a وسائل التواصل الاجتماعي |a الجزائر | ||
| 692 | |b Multi-Level Marketing |b Achieve Profits |b The Sales Forces |b Trust |b Mlm Mix Marketing | ||
| 700 | |9 749652 |a Messaoudi, Kheira |e Co-Author | ||
| 773 | |4 الإدارة |4 الاقتصاد |6 Management |6 Economics |c 019 |e Management & Economics Research Journal |f Mağallaẗ buḥūṯ al-idāraẗ wa al-iqtiṣād |l 003 |m مج5, ع3 |o 2063 |s مجلة بحوث الإدارة والاقتصاد |v 005 |x 2676-184x | ||
| 856 | |u 2063-005-003-019.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1417145 |d 1417145 | ||
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