| المستخلص: |
The study aims to identify the extent of the use of Twitter network by public relations departments of government institutions in their various communicative activities, monitor-ing, description and explaining the methods of public relations departments interaction with the public who deal with government institutions and their accounts on social net-works to learn about their perceptions towards the services provided, in addition to identifying the communicative methods practiced by public relations departments with the responsible departments within government institutions to know the public’s perceptions towards the services provided, and to ensure the upgrading of these services. The study methodology and tools: A qualitative approach was adopted using a questioner survey Key findings: • The results showed that (88.2%) of public relations employees acknowledge the availability of the internet by the institution to its employees, and (48.2%) of them use the internet at a rate of two to five hours, and that all selected government institutions have an official account on the Twitter network at a rate of (100 %). • The results showed that (88.2%) of public relations employees acknowledge the availability of the internet by the institution to its employees, and (48.2%) of them use the internet at a rate of two to five hours, and that all selected government institutions have an official account on the Twitter network at a rate of (100 %). • The results indicated that (65.6%) believe that the higher management's understanding of the importance of Twitter in public relations activity is "significant", and the majority of the study community reported the presence of the higher management's interest in training them on using the Internet and social media in public relations. • The study concluded that, communication with the Foundation through its official ac-counts on Twitter comes in the first order among the communication methods used by the public to interact with the Public Relations Department with an average of (4.73), while visiting the Foundation came in the second order with an average ac-count of (4.12). • E-mail ranks first among the methods used by a public relations practitioner to communicate with senior administration with a relative importance of (69%), followed by - in the second place- holding a meetings inside the institution with a relative importance of (60.5%).
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