The Advertisements Artistic and Aesthetic Importance in Convincing the Receiver
| المصدر: | مجلة آفاق للعلوم |
|---|---|
| الناشر: | جامعة زيان عاشور الجلفة |
| المؤلف الرئيسي: | Djaid, Bachir (Author) |
| مؤلفين آخرين: | Guellil, Sara (Co-Author) |
| المجلد/العدد: | مج9, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الصفحات: | 311 - 321 |
| DOI: |
10.37167/1677-009-001-021 |
| ISSN: |
2507-7228 |
| رقم MD: | 1446175 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertisement | Aesthetic | Industry | Receiver | Creativity
|
| رابط المحتوى: |
| المستخلص: |
Advertisement aims at influencing the receiver, the receiver to buy a product or service. This makes advertisement a vital work for products and services promotion. Advertisement is presented in artistic shape designed basically on artistic and aesthetic foundations for getting the attention, vision, emotion, and mind of the receiver. Due to all this, advertisement designers focus not only on the materialistic side of the business, but also relies on the artistic, aesthetic, and emotional aspects. Designers should be as creative as possible in their work for advertisement board design in order to reach the sought goal of the operation i.e. attracting receiver’s attention to make more profits for the industry. |
|---|---|
| ISSN: |
2507-7228 |
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