The Impact of Corporate Social Responsibility on Customers' Satisfaction: A Structural Model
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Nessraoui, Dounia Zed (Author) |
| المجلد/العدد: | مج5, ع4 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 474 - 487 |
| ISSN: |
2676-184x |
| رقم MD: | 1456598 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Corporate Social Responsibility | Customers' Satisfaction | Social Responsibility Dimensions
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
This study examined how adopting corporate social responsibility dimensions affects customers' satisfaction levels. Our analysis relied on the constructive modeling equation using PLS-SEM, which revealed a correlation of 0.46 between the two variables. This implies that changes in the six dimensions of social responsibility - economic, environmental, ethical, legal, Philanthropic, and social - can explain up to 78.6% of the variations in customer satisfaction concerning image, trust, attitude, and security. Additionally, we observed a pathway coefficient of roughly 0.68, indicating a robust and statistically significant association between social responsibility and customer satisfaction. These results offer valuable insights into the causal relationship between social responsibility and customer satisfaction. |
|---|---|
| ISSN: |
2676-184x |
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