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|a eng
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|b الجزائر
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100 |
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|9 619921
|a Nessraoui, Dounia Zed
|e Author
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245 |
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|a The Impact of Corporate Social Responsibility on Customers' Satisfaction:
|b A Structural Model
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260 |
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|b جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
|c 2023
|g ديسمبر
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300 |
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|a 474 - 487
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336 |
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|a بحوث ومقالات
|b Article
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520 |
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|b This study examined how adopting corporate social responsibility dimensions affects customers' satisfaction levels. Our analysis relied on the constructive modeling equation using PLS-SEM, which revealed a correlation of 0.46 between the two variables. This implies that changes in the six dimensions of social responsibility - economic, environmental, ethical, legal, Philanthropic, and social - can explain up to 78.6% of the variations in customer satisfaction concerning image, trust, attitude, and security. Additionally, we observed a pathway coefficient of roughly 0.68, indicating a robust and statistically significant association between social responsibility and customer satisfaction. These results offer valuable insights into the causal relationship between social responsibility and customer satisfaction.
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653 |
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|a المسؤولية الاجتماعية
|a حوكمة الشركات
|a رضا العملاء
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692 |
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|b Corporate Social Responsibility
|b Customers' Satisfaction
|b Social Responsibility Dimensions
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773 |
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|4 الإدارة
|4 الاقتصاد
|6 Management
|6 Economics
|c 034
|e Management & Economics Research Journal
|f Mağallaẗ buḥūṯ al-idāraẗ wa al-iqtiṣād
|l 004
|m مج5, ع4
|o 2063
|s مجلة بحوث الإدارة والاقتصاد
|v 005
|x 2676-184x
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856 |
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|u 2063-005-004-034.pdf
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|d y
|p y
|q n
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|a EcoLink
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|c 1456598
|d 1456598
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