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The Impact of Website Quality on Customer Relationship Management: A Case Study of Tripadvisor Website
| المصدر: | مجلة المنتدى للدراسات والأبحاث الإقتصادية |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الإقتصادية والتجارية وعلوم التسيير - قسم العلوم الإقتصادية |
| المؤلف الرئيسي: | Kawkeb, Merzougui (Author) |
| مؤلفين آخرين: | Salim, Gat (Co-Author) |
| المجلد/العدد: | مج8, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 171 - 185 |
| ISSN: |
2588-1817 |
| رقم MD: | 1489235 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Website | Website Quality | Customer Relationship Management | E-CRM | Tripadvisor Company
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The aim of this study is to investigate the impact of website quality in its three dimensions: information quality, system quality, and electronic service quality, on customer relationship management. The case study selected for this research is Trip Advisor, a website in the travel and tourism industry. To achieve the study objectives, a questionnaire was utilized as a data collection tool. A total of 117 questionnaires were analyzed using the Statistical Package for the Social Sciences (SPSS) v19. The study revealed that the dimensions of website quality have an influence on customer relationship management, especially system quality and the quality of electronic services provided on the website. |
|---|---|
| ISSN: |
2588-1817 |
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