Analysis of the Impact of Electronic Banking Services on Customer Loyalty: A Case Study of Iraqi State Banks
| المصدر: | مجلة القادسية للعلوم الإدارية والاقتصادية |
|---|---|
| الناشر: | جامعة القادسية - كلية الادارة والاقتصاد |
| المؤلف الرئيسي: | Al-Naseri, Mostafa Hamid (Author) |
| مؤلفين آخرين: | Renani, Hossein Sharifi (Co-Author) , Daei-Karimzadeh, Saeed (Co-Author) , Neama, Munaf Marza (Co-Author) |
| المجلد/العدد: | مج25, ع4 |
| محكمة: | نعم |
| الدولة: |
العراق |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 198 - 210 |
| ISSN: |
1816-9171 |
| رقم MD: | 1526785 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Banking Services | Customer Loyalty | State Banks of Iraq
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The purpose of this study is to investigate the effect of the quality of electronic banking services on the level of customer loyalty in the state banks of Iraq. At first, after determining the validity and reliability of the questionnaire questions, through Cronbach's alpha test, a sample size of 300 items was selected from among the questionnaires that had more confidence in the accuracy and closeness of their answers. In this study, the methods available in descriptive statistics such as absolute frequency distribution tables, percentages, means and standard deviations were used to compare the information collected through the questionnaire, and statistical tests were used in the inferential statistics section using SPSS software. Kolmogorov test for the normality of the research variables, a single-variable t-test, to determine the significant difference between the observed mean compared to the actual value, and Friedman's test was used to rank the research variables. Various aspects of service provision, including responsiveness, privacy, dependability, trustworthiness, and client loyalty, are examined here. According to the estimates, there is a positive correlation between customer service and support criteria, privacy, reliability, customer trust, and privacy, and customer loyalty in state-run financial institutions. Customer service and support, customer loyalty, customer trust, privacy, dependability, and website design all come up in the study, leading us to the conclusion that experts need to pay attention to consumer behavior. Successful in Defining Customer Loyalty |
|---|---|
| ISSN: |
1816-9171 |
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