The Impact of Service Marketing Mix Elements on Customer Loyalty: A Case Study on CPA Bank in Algeria
| المصدر: | مجلة الاقتصاد والتنمية المستدامة |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير - مخبر اقتصاديات الطاقات المتجددة ودورها في تحقيق التنمية المستدامة |
| المؤلف الرئيسي: | Terbeche, Mohammed (Author) |
| مؤلفين آخرين: | Hachim, Meryem Nabila (Co-Author) , Bellahcene, Mohammed (Co-Author) |
| المجلد/العدد: | مج5, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | مارس |
| الصفحات: | 107 - 118 |
| ISSN: |
2661-7986 |
| رقم MD: | 1250568 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Mix Elements | Customer Loyalty | CPA Bank | Algeria
|
| رابط المحتوى: |
عدد مرات التحميل
7
| المستخلص: |
Companies require focusing on customer’s special services and needs, as they have to seek for various marketing strategies in order to enhance the customer’s loyalty. We aim in our investigation to analyse the influence of services marketing mix elements on customer loyalty. In this purpose, a survey has been conducted on 39 of the CPA bank customers (in Algeria). After the data analysis, the results demonstrated that there is a significant impact of service Marketing Mix elements (price, product, place, promotion, process, people, and physical evidence) on customer loyalty. |
|---|---|
| ISSN: |
2661-7986 |
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