The Effectiveness of Electronic Integrated Marketing Communications "EIMC" in Mobile Phone Companie - ATM Mobilis - Algeria
| المصدر: | مجلة آفاق للعلوم |
|---|---|
| الناشر: | جامعة زيان عاشور الجلفة |
| المؤلف الرئيسي: | Bekhouche, Bilal (Author) |
| المجلد/العدد: | مج9, ع4 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أبريل |
| الصفحات: | 86 - 96 |
| DOI: |
10.37167/1677-009-004-007 |
| ISSN: |
2507-7228 |
| رقم MD: | 1528547 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
EIMC | Digital Marketing | The Effectiveness | ATM Mobilis
|
| رابط المحتوى: |
عدد مرات التحميل
3
| LEADER | 02220nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 2271597 | ||
| 024 | |3 10.37167/1677-009-004-007 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 811094 |a Bekhouche, Bilal |e Author | ||
| 245 | |a The Effectiveness of Electronic Integrated Marketing Communications "EIMC" in Mobile Phone Companie - ATM Mobilis - Algeria | ||
| 260 | |b جامعة زيان عاشور الجلفة |c 2024 |g أبريل | ||
| 300 | |a 86 - 96 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b In the current digital era, marketers are presented with fresh challenges and prospects when it comes to promoting their products or services. Electronic Integrated Marketing Communications (E IMC) emerges as a marketing approach that leverages electronic media to captivate customers and facilitate their engagement with brands through digital platforms. This piece underscores the significance of E IMC for both marketers and consumers, while delving into its influence on firm sales. Additionally, the study seeks to pinpoint the disparities between traditional IMC and EIMC methodologies. It also delves into the diverse forms of E IMC, their efficacy, and their impact on firm sales. The research methodology encompasses gathering data from a specific sample of Mobilis customers and subjecting it to analysis using various statistical tools and techniques. The study's discoveries will furnish marketers with valuable insights into the efficacy of E IMC in accomplishing marketing objectives. | ||
| 653 | |a الاتصالات التسويقية |a التكنولوجيا الرقمية |a شركات الاتصالات |a الجزائر | ||
| 692 | |b EIMC |b Digital Marketing |b The Effectiveness |b ATM Mobilis | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 007 |e Journal of Afak for Sciences |f āfāq li-l-ՙulūm |l 004 |m مج9, ع4 |o 1677 |s مجلة آفاق للعلوم |v 009 |x 2507-7228 | ||
| 856 | |u 1677-009-004-007.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EduSearch | ||
| 995 | |a EcoLink | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1528547 |d 1528547 | ||
عناصر مشابهة
-
The Role of Integrated Marketing Communications in Enhancing Omnichannel Marketing Effectiveness
بواسطة: علي، مروة صبحي محمد منشور: (2024) -
The Impact of Digital Marketing on Consumer Purchase Decision in the Algerian Telecom Sector: Case Study ATM Mobilis
بواسطة: El-Moffock, Nabila منشور: (2021) -
Examining Customer satisfaction and loyalty in The mobile phone sector The etihed Etisalat Company Mobily
بواسطة: Al Subeay, Sultan M. منشور: (2009) -
Examining customer satisfaction and loyalty in the mobile phone sector : The Etihed Etisalat Company (Mobily)
بواسطة: Al Zahrani, Abd Allah J. منشور: (2011) -
Sentiment Analysis Using R.: Applied Study of the Mobile Phone Market
بواسطة: Balouli, Houssame Eddine منشور: (2021)
