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The Effectiveness of Electronic Integrated Marketing Communications "EIMC" in Mobile Phone Companie - ATM Mobilis - Algeria

المصدر: مجلة آفاق للعلوم
الناشر: جامعة زيان عاشور الجلفة
المؤلف الرئيسي: Bekhouche, Bilal (Author)
المجلد/العدد: مج9, ع4
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: أبريل
الصفحات: 86 - 96
DOI: 10.37167/1677-009-004-007
ISSN: 2507-7228
رقم MD: 1528547
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch, EcoLink, HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
EIMC | Digital Marketing | The Effectiveness | ATM Mobilis
رابط المحتوى:
صورة الغلاف QR قانون

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المستخلص: In the current digital era, marketers are presented with fresh challenges and prospects when it comes to promoting their products or services. Electronic Integrated Marketing Communications (E IMC) emerges as a marketing approach that leverages electronic media to captivate customers and facilitate their engagement with brands through digital platforms. This piece underscores the significance of E IMC for both marketers and consumers, while delving into its influence on firm sales. Additionally, the study seeks to pinpoint the disparities between traditional IMC and EIMC methodologies. It also delves into the diverse forms of E IMC, their efficacy, and their impact on firm sales. The research methodology encompasses gathering data from a specific sample of Mobilis customers and subjecting it to analysis using various statistical tools and techniques. The study's discoveries will furnish marketers with valuable insights into the efficacy of E IMC in accomplishing marketing objectives.

ISSN: 2507-7228