المصدر: | المجلة الدولية للاتصال الاجتماعي |
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الناشر: | جامعة عبد الحميد بن باديس مستغانم - كلية العلوم الإنسانية والاجتماعية - مخبر الدراسات الإعلامية والاتصالية |
المؤلف الرئيسي: | Lebza, Issam Rezzag (Author) |
مؤلفين آخرين: | Zidane, Khaoula (Co-Author) |
المجلد/العدد: | مج11, ع4 |
محكمة: | نعم |
الدولة: |
الجزائر |
التاريخ الميلادي: |
2024
|
الشهر: | ديسمبر |
الصفحات: | 8 - 23 |
DOI: |
10.53284/2120-011-004-001 |
ISSN: |
2437-1181 |
رقم MD: | 1530116 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الإنجليزية |
قواعد المعلومات: | EduSearch, HumanIndex |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Digital Media | New Media | Entrepreneurship | Digital Entrepreneurship | Digital Environment
|
رابط المحتوى: |
المستخلص: |
Our study aims to examine the structure of entrepreneurial work for entrepreneurial institutions keeping pace with technological changes in an unlimited space characterized by seriousness and competitiveness, supported by digital media based on the marketing industry through discourse, image and audio-visual tool that fall within the fields of new media with all its branches, starting with a discussion of the nature of the connection between the digital environment and entrepreneurial institutions, then examining the effective methods of digital entrepreneurial activity as a basic foundation for these institutions.. The study ultimately concluded by verifying the effectiveness of digital entrepreneurship and monitoring the shortcomings that hinder the possibility of full integration of entrepreneurial institutions in it. |
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ISSN: |
2437-1181 |