Metaverse Technologies and its Effect on Brand Identity Through Artificial Intelligence Marketing Activities as a Mediating Variable in the Tourism Industry: Testing the Moderating Role of Brand Excitement: A Field Study
| المصدر: | مجلة البحوث المالية والتجارية |
|---|---|
| الناشر: | جامعة بورسعيد - كلية التجارة |
| المؤلف الرئيسي: | Farid, Sherif Taher Mohammed (Author) |
| مؤلفين آخرين: | Abd El Mageed, Shaimaa Fahmy Said (Co-Author) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2025
|
| الشهر: | أبريل |
| الصفحات: | 236 - 291 |
| ISSN: |
2090-5327 |
| رقم MD: | 1578220 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Metaverse Technologies | Artificial Intelligence Marketing Activities | Brand Identity | Brand Excitement | Virtual Reality (VR) | Augmented Reality (AR) | 3D Modelling and Simulation | Haptic Feedback | Tourism Industry in Egypt
|
| رابط المحتوى: |
| ISSN: |
2090-5327 |
|---|
عناصر مشابهة
-
A Comparative Study between the Impact of both Product Placement and Brand Integration Strategies on Brand Positioning in the Streaming Services: Testing a Moderating Role of Branded Content and Customers’ Attitude
بواسطة: Farid, Sherif Taher Mohammed منشور: (2023) -
The Impact of Implementing Technological Advances in the Supply Chain Activities on Achieving Supply Chain Sustainability: Testing the Moderating Role of Senior Management’s Strategic Flexibility
بواسطة: Farid, Sherif Taher Mohammed منشور: (2023) -
The Moderating Effect of Artificial Intelligence Marketing Activities on the Relationship between Brand Activism and Repurchase Intentions: Applied on E-Retail Stores in Egypt
بواسطة: حماد، سارة عبدالفتاح منشور: (2024) -
The Role of Brand Loyalty as a Mediating Variable in the Relationship between CauseRelated Marketing and Consumer Repurchasing Decision
بواسطة: Ibrahim, Marwa Mahmoud منشور: (2018) -
The Role of Brand Loyalty as a Mediating Cause- Variable in the Relationship between Related Marketing and Consumer Repurchasing Decision
بواسطة: Ibrahim, Marwa Mahmoud منشور: (2018)
