Metaverse Technologies and its Effect on Brand Identity Through Artificial Intelligence Marketing Activities as a Mediating Variable in the Tourism Industry: Testing the Moderating Role of Brand Excitement: A Field Study
| المصدر: | مجلة البحوث المالية والتجارية |
|---|---|
| الناشر: | جامعة بورسعيد - كلية التجارة |
| المؤلف الرئيسي: | Farid, Sherif Taher Mohammed (Author) |
| مؤلفين آخرين: | Abd El Mageed, Shaimaa Fahmy Said (Co-Author) |
| المجلد/العدد: | ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2025
|
| الشهر: | أبريل |
| الصفحات: | 236 - 291 |
| ISSN: |
2090-5327 |
| رقم MD: | 1578220 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Metaverse Technologies | Artificial Intelligence Marketing Activities | Brand Identity | Brand Excitement | Virtual Reality (VR) | Augmented Reality (AR) | 3D Modelling and Simulation | Haptic Feedback | Tourism Industry in Egypt
|
| رابط المحتوى: |
| LEADER | 01378nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 2320630 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 749709 |a Farid, Sherif Taher Mohammed |e Author | ||
| 245 | |a Metaverse Technologies and its Effect on Brand Identity Through Artificial Intelligence Marketing Activities as a Mediating Variable in the Tourism Industry: Testing the Moderating Role of Brand Excitement: |b A Field Study | ||
| 260 | |b جامعة بورسعيد - كلية التجارة |c 2025 |g أبريل | ||
| 300 | |a 236 - 291 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 653 | |a الذكاء الاصطناعي |a العلامات التجارية |a التسويق الإلكتروني | ||
| 692 | |b Metaverse Technologies |b Artificial Intelligence Marketing Activities |b Brand Identity |b Brand Excitement |b Virtual Reality (VR) |b Augmented Reality (AR) |b 3D Modelling and Simulation |b Haptic Feedback |b Tourism Industry in Egypt | ||
| 700 | |9 835671 |a Abd El Mageed, Shaimaa Fahmy Said |e Co-Author | ||
| 773 | |4 الاقتصاد |4 إدارة الأعمال |6 Economics |6 Business |c 033 |e The Financial & Commercial Researches Journal |f Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tugariyyaẗ |l 002 |m ع2 |o 0475 |s مجلة البحوث المالية والتجارية |v 026 |x 2090-5327 | ||
| 856 | |u 0475-026-002-033.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1578220 |d 1578220 | ||
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