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Students E-learning Acceptance: An Empirical Study Through Extending Technology Acceptance Model in the Education Sector

المصدر: مجلة كلية التجارة للبحوث العلمية
الناشر: جامعة الإسكندرية - كلية التجارة
المؤلف الرئيسي: Fawzy, Shaymaa Farid (Author)
مؤلفين آخرين: El Essawi, Nermin (Co-Author)
المجلد/العدد: مج55, ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
الشهر: يوليو
الصفحات: 1 - 19
DOI: 10.21608/ACJ.2018.36216
ISSN: 1110-7588
رقم MD: 977490
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Internet Marketing | E-learning | Internet Selfefficacy | Computer Self-Efficacy | TAM | Attitude | Acceptance and Vision 2030
رابط المحتوى:
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المستخلص: Purpose The aim of the study is to empirically test the factors that affect students‟ e Learning acceptance through an extension of the Technology Acceptance Model (TAM). Design/Methodology/Approach The study adopted a quantitative approach through distributing questionnaires on students in private universities who already have Learning Management System (LMS) in College of Business in Saudi Arabia. Findings The results of the study confirm the original TAM findings. Computer self-efficacy and internet self efficacy have a direct impact on students‟ perception of the ease of the e Learning system. Students accept e learning systems, when they perceive them and find them useful and easy to utilize. Students are more likely to be exposed to social in Fluence such as: friends, colleagues and teachers when early adopting the (LMS). Behavioral Intention has no significant effect on students‟ acceptance of e learning system. Practical implications Identifying the factors that influence the acceptance of e learning systems help to improve the quality of education and enhance educational systems to become more effective and more efficient. Originality/value This paper is identifying the factors that affect students‟ acceptance of the e learning system and provide useful insights into TAM model and its extension in the e learning context.

ISSN: 1110-7588