Enhancing Customer Delight in Luxury Hotel/Resort Spa Through Positive Emotions and Service Quality
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | El-Dief, Mohammed (Author) |
| المجلد/العدد: | مج12, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | سبتمبر |
| الصفحات: | 83 - 100 |
| ISSN: |
2636-4115 |
| رقم MD: | 978993 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Delight | Positive Consumption Emotions | Service Quality | Luxury Hotel/Resort Spa | Egypt
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The main objective of this research was, therefore, to explore the impact of positive consumption emotions and service quality in creating a delightful spa experience in luxury hotels. For this purpose, a survey questionnaire was developed and used to gather data from resort and hotel spa located in 3 major tourist cities in Egypt: Cairo, Sharm El Shiekh, and Hurghada. This context is valuable as it tackles an under researched region, which may further our understanding of spa delight in non-Western contexts. 327 valid questionnaires were used to test the hypothesized relationships using a linear regression analysis. The results revealed that the positive consumption emotions of joy and relaxation were key predictors of spa-goers’ delight. Moreover, four (out of five) spa service quality dimensions significantly impacted the feeling of delight among the study participants. The study also provided valuable managerial implications, limitations and avenues for future research. |
|---|---|
| ISSN: |
2636-4115 |
عناصر مشابهة
-
Employee's Communication Skills As A Challenge Key To Quality Customer Service : A Case Study On Alexandria Restaurants
بواسطة: El Zalaki, Laila منشور: (2010) -
Environmental and Social Practices in Luxury Hotels: Customers' Perceptions
بواسطة: Rady, Ahmed منشور: (2018) -
Impact of service Environment and Service Quality on Customer Satisfaction and Behavioral Intentions in Hotels
بواسطة: Ibrahim, Yasser منشور: (2018) -
Online Consumer Behavior : Investigating Study On Egyptian Hotel Customers’ Information Search
بواسطة: Hassane, El Hussein Ibrahim منشور: (2013) -
The Effects of Customer-Centric Marketing on Sustainable Customers’ Centricity and Satisfaction in the Egyptian Hotels
بواسطة: Saber, Ayda Fayez منشور: (2022)
