Managers' Perceptions of Customers Dining Choice: Global Quick Service Restaurants in Egypt
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Abdelgawwad, Mohamed Abdelgawwad Aly (Author) |
| المجلد/العدد: | مج11, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | فبرابر |
| الصفحات: | 222 - 231 |
| ISSN: |
2636-4115 |
| رقم MD: | 979156 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: |
المطاعم
| اختيار الطعام
| قرار العملاء
| مطاعم الوجبات السريعة
| ماكدونالدز
| هارديز
| كنتاكي
| بيتزا هت
| مصر
|
| كلمات المؤلف المفتاحية: |
Quick Service Restaurants (QSRs) | Customers Dining Choice
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02311nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1721725 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 528359 |a Abdelgawwad, Mohamed Abdelgawwad Aly |e Author | ||
| 245 | |a Managers' Perceptions of Customers Dining Choice: |b Global Quick Service Restaurants in Egypt | ||
| 260 | |b جامعة الفيوم - كلية السياحة والفنادق |c 2017 |g فبرابر | ||
| 300 | |a 222 - 231 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The overall aim of this research was to investigate the key issues effect on customers dining choice in the global QSRs (Egypt). These issues have an obvious impact on the customers dining choice in the global QSRs' choice. The sampling frame includes the global QSRs managers and industry experts of the QSRs, such as McDonald's, Hardee’s, KFC and Pizza Hut. The objective of this paper is to find out the QSRs managers' perceptions of the customers dining choice on customers’ eating decisions. This paper looks at the outcome of qualitative research (semi structured interviews with top management and industry experts of global Quick Service Restaurants (QSRs). Findings revealed key issues affect the customers' decision eating out. The research findings refer to brand image, taste preference, cleanliness, quick service and finally word of mouth. This word of mouth builds a good or bad reputation of the QSRs in Egypt. This paper makes recommendations should help the local Egyptian QSRs to understand key elements affects the customers' dining choice in the global QSRs market. | ||
| 653 | |a المطاعم |a اختيار الطعام |a قرار العملاء |a مطاعم الوجبات السريعة |a ماكدونالدز |a هارديز |a كنتاكي |a بيتزا هت |a مصر | ||
| 692 | |b Quick Service Restaurants (QSRs) |b Customers Dining Choice | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 026 |e International Journal of Heritage, Tourism, and Hospitality |f Al-Mağallah Al-Dawliyyaẗ yaḥah wal Ḍiyafah Lil Turāṯ wal Si |l 003 |m مج11, ع3 |o 1941 |s المجلة الدولية للتراث والسياحة والضيافة |v 011 |x 2636-4115 | ||
| 856 | |u 1941-011-003-026.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 979156 |d 979156 | ||
عناصر مشابهة
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