Tourism Crisis Management Strategies: The Case of Travel Agencies in Egypt
| المصدر: | المجلة الدولية للتراث والسياحة والضيافة |
|---|---|
| الناشر: | جامعة الفيوم - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Harb, Nagla (Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2013
|
| الصفحات: | 12 - 25 |
| ISSN: |
2636-4115 |
| رقم MD: | 998292 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Ravel Agencies | Crisis Management | Strategy
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
The economic and political events of the last few years stands as a stark reminder that we are living in a rapidly changing and turbulent world which affect the performance of tourist enterprises and requires readiness of these organizations to implement crisis management strategies efficiently and effectively. This paper attempts to identify crises management strategies the managers pursue to help manage through turbulent and uncertain times, and explore the strategies used by travel agencies in Egypt. The research methodology depends on a survey designed to explore the crisis management culture and strategies in the Egyptian travel agencies. Results reveal that travel agencies in Egypt does not have complete knowledge about crisis management and limit crisis management to handling crisis when occurs. Most of the Egyptian travel agencies adopt a defensive crisis management strategy to wait and react later on. And the major percentage of the agencies use price policy as a crisis handling or coping instrument. The paper concludes with recommendations for development of crisis management in the Egyptian tourist agencies and future research. |
|---|---|
| ISSN: |
2636-4115 |
عناصر مشابهة
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