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الرئيسية > استخدام ممارسي العلاقات العامة...>الوصف

استخدام ممارسي العلاقات العامة للمنصات الاجتماعية وانعكاسه على ادائهم المهني في المؤسسات الاقتصادية الدولية والوطنية بدولة الكويت: دراسة ميدانية مقارنة

العنوان بلغة أخرى: Public Relations Practitioners Use of Social Platforms and its Reflection on their Professional Performance in International and National Economic Institutions in the State of Kuwait: A Comparative Study
المصدر: المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
الناشر: جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
المؤلف الرئيسي: سعود، سعود مبارك (مؤلف)
المجلد/العدد: ع9
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2021
الشهر: يونيو
الصفحات: 1 - 20
ISSN: 2536-9237
رقم MD: 1215253
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
الشركات الاقتصادية | الإعلام التفاعلي | العلاقات العامة | شبكات التواصل الاجتماعي | الكويت
كلمات المؤلف المفتاحية:
Activities | Economic Institutions | International and National | Social Media
رابط المحتوى:
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المستخلص: The aim of the study: To identify the extent of the companies under study using social platforms, the most used sites, and the reasons for their use among the different companies. And to know the extent to which public relations practitioners in international and national economic institutions in Kuwait are keen to establish a dialogue between their companies and their audiences through social platforms and their vision of their usefulness, professionalism, impact and role, and the extent to which their social sites include links and methods for recognizing the reactions of the masses, and strengthening their abilities to express their opinions and positions. And monitoring the impact of social platforms on the professional performance of public relations practitioners within international and national economic institutions, the study sample. Study methodology: The researcher used the Dialog Communication Theory, and the theory was applied through several methods, including the method of building personal relationships with the public, through (willingness to participate in dialogue - designing training programs for interviewees - developing listening skills - determining the ground) Shared Dialogue - Reflection on Goals). And building dialogue relationships through intermediary means, such as the Internet - the facility's website - e-mail - online interaction). Results of the study: - Social platforms are an important source of public information on the activities of Kuwaiti international and national economic institutions. Increasing the capacity of international and national economic institutions to institutional compete. The role of social sites in forming and shaping the mental image of the activities of international and national institutions among the public by displaying their marketing activities. Social platforms help PR practitioners build personal and dialogue relationships with the masses visiting social media. Conclusion: Social platforms have an important role in revitalizing the activities of international and national economic institutions.
ISSN: 2536-9237

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