The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes
| المصدر: | مجلة البحوث الإدارية |
|---|---|
| الناشر: | أكاديمية السادات للعلوم الإدارية - مركز الاستشارات والبحوث والتطوير |
| المؤلف الرئيسي: | El Saghier, Niveen Mohamed (Author) |
| المجلد/العدد: | مج38, ع3 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2020
|
| الشهر: | يوليو |
| الصفحات: | 1 - 29 |
| ISSN: |
1110-225x |
| رقم MD: | 1288971 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
This research aims to explore the dimensions of digital marketing technologies and customer seller focused outcomes. It aims also to explain the relationship between both of them, and identify the significant factors affecting customer seller focused outcomes to be able to develop a framework and an action plan for digital marketing coping with the customer seller focused outcomes. A correlation and SEM analyses were followed to respond to the research hypotheses and a significant relationship was obtained between digital marketing dimensions and customer seller focused outcomes. |
|---|---|
| ISSN: |
1110-225x |
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