The Role of Healthy Marketing in Enhancing Customer Satisfaction: Case Study: Hospital of "Dar Al-Hakim" Bechar
| المصدر: | مجلة البشائر الاقتصادية |
|---|---|
| الناشر: | جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Sirat, Samia (Author) |
| مؤلفين آخرين: | Bensedjad, Narimane (Co-Author) , Dahmane, Asma (Co-Author) |
| المجلد/العدد: | مج8, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2022
|
| الشهر: | أوت |
| الصفحات: | 961 - 982 |
| DOI: |
10.33704/1748-008-002-057 |
| ISSN: |
2437-0932 |
| رقم MD: | 1311618 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Healthy Marketing | Healthy Marketing Mix | Customer Satisfaction | Dar Al-Hakim Hospital
|
| رابط المحتوى: |
عدد مرات التحميل
6
| المستخلص: |
The study aims to identify the role of the healthy marketing mix in private hospital institutions by measuring the elements of the healthy marketing mix (health service, pricing, distribution, promotion, physical evidence, operations, individuals) and its impact on customer satisfaction. We relied on the descriptive analytical approach and collected information using the questionnaire submitted to the study population of 50 clients at Dar Al Hakim Hospital - Bechar, the data were analyzed through some statistical tools in the SPSS.V 26 programme. The study found a statistically significant effect between health marketing through the elements of its mixture and customer satisfaction in the hospital under study. |
|---|---|
| ISSN: |
2437-0932 |
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