Factors Influencing Customer Loyalty toward Online Shopping in Algeria: E-CRM, Trust, Satisfaction
| المصدر: | مجلة آفاق للعلوم |
|---|---|
| الناشر: | جامعة زيان عاشور الجلفة |
| المؤلف الرئيسي: | Malki, Djihane (Author) |
| مؤلفين آخرين: | Zeddoun, Djamel (Co-Author) |
| المجلد/العدد: | مج8, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2023
|
| الصفحات: | 246 - 261 |
| DOI: |
10.37167/1677-008-002-028 |
| ISSN: |
2507-7228 |
| رقم MD: | 1365594 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EduSearch, EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
E-CRM | Trust | Satisfaction | Loyalty | Online Shopping
|
| رابط المحتوى: |
عدد مرات التحميل
7
| LEADER | 01749nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 2117458 | ||
| 024 | |3 10.37167/1677-008-002-028 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 724195 |a Malki, Djihane |e Author | ||
| 245 | |a Factors Influencing Customer Loyalty toward Online Shopping in Algeria: |b E-CRM, Trust, Satisfaction | ||
| 260 | |b جامعة زيان عاشور الجلفة |c 2023 | ||
| 300 | |a 246 - 261 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims to investigate the effect of e-CRM, trust, and customer satisfaction on customer loyalty. In this purpose, a quantitative study has been conducted on Algerian customers of online shopping. After distributing a questionnaire on a sample of 121 customers, a multiple linear regression has been adopted in data analysis. The results supported two out of three hypotheses, and showed that: e-CRM has not a significant effect on customer loyalty. In contrast, there exist a significant and positive impact of trust and satisfaction on customer loyalty. | ||
| 653 | |a التسويق الإلكتروني |a رضا العملاء |a الجزائر | ||
| 692 | |b E-CRM |b Trust |b Satisfaction |b Loyalty |b Online Shopping | ||
| 700 | |a Zeddoun, Djamel |e Co-Author |9 715407 | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |4 العلوم الاجتماعية ، متعددة التخصصات |6 Humanities, Multidisciplinary |6 Social Sciences, Interdisciplinary |c 028 |e Journal of Afak for Sciences |f āfāq li-l-ՙulūm |l 002 |m مج8, ع2 |o 1677 |s مجلة آفاق للعلوم |v 008 |x 2507-7228 | ||
| 856 | |u 1677-008-002-028.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EduSearch | ||
| 995 | |a EcoLink | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1365594 |d 1365594 | ||
عناصر مشابهة
-
Factors Influencing Customer Satisfaction in E - shopping in Saudi Arabia
بواسطة: Sorour, Hala منشور: (2016) -
E-Marketing for Banking Services in Algeria and their Relationship with Customer Satisfaction: An Applied Study on a Sample of Banks
بواسطة: Bendjima, Omar منشور: (2020) -
Factors Affecting Customers Loyalty toward Pharmacies with the Mediating Role of E-WOM: An Empirical Evidence from Jordan
بواسطة: شبير، ميس كنعان منشور: (2022) -
The Role of Digital Marketing in Achieving Customer’s Satisfaction: A Study of a Sample of Private Banks in Algeria
بواسطة: Guerfa, Ahlem منشور: (2023) -
The Impact of Social Media Marketing on Brand Loyalty in the Tourism Field, Via the Mediating Customer Satisfaction Factor
بواسطة: الخطيب، علا علي منشور: (2019)
