Contribution of Perceived Quality to Satisfaction and Trust of Bank Customers towards their Service Providers: The Case of Badr Bank "Mascara"
| المصدر: | مجلة بحوث الإدارة والاقتصاد |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Bouhafs, Mustapha (Author) |
| المجلد/العدد: | مج6, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيو |
| الصفحات: | 352 - 366 |
| ISSN: |
2676-184x |
| رقم MD: | 1478498 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Perceived Quality | Trust | Satisfaction | Badr | Banking
|
| رابط المحتوى: |
| المستخلص: |
This research demonstrates the significance of perceived quality in explaining customer satisfaction and trust in banking service providers. After outlining the fundamental principles of these concepts, a conceptual model was proposed. An investigation was conducted among 136 clients at the BADR bank (Mascara) to validate this causal model and present managerial implications and appropriate recommendations to banking sector managers. Data collected through questionnaires was processed and analyzed using AMOS. 29 for causal model. Research on causal models has shown that satisfaction mediates the relationship between perceived quality and confidence in banking service providers. |
|---|---|
| ISSN: |
2676-184x |
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