The Effect of Information Technology (IT) Capabilities and Customer Relationship Management (CRM) on Marketing Performance An Empirical Study on Commercial Jordanian banks in Amman
| المؤلف الرئيسي: | Sirbel, Mariam (Author) |
|---|---|
| مؤلفين آخرين: | Al Rubaiee, Laith Salman (Advisor) |
| التاريخ الميلادي: |
2012
|
| موقع: | عمان |
| الصفحات: | 1 - 108 |
| رقم MD: | 724060 |
| نوع المحتوى: | رسائل جامعية |
| اللغة: | الإنجليزية |
| الدرجة العلمية: | رسالة ماجستير |
| الجامعة: | جامعة الشرق الأوسط |
| الكلية: | كلية الأعمال |
| الدولة: | الاردن |
| قواعد المعلومات: | Dissertations |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
138
عناصر مشابهة
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Commitment and its Role in the Relationship Between Customer Satisfaction and Loyalty in Jordanian Commercial Banks: An Empirical Study Within the Jordanian Commercial Banks
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Determinants of Customer Relationship Management "CRM" in the Egyptian Commercial Banks: A Proposed Model
بواسطة: Mohamed, Samar Mostafa Hosny منشور: (2017) -
Investigating the Relationship between Customer Knowledge Management and Customer Agility: The Mediating Effect of Marketing Capabilities in Five-Star Hotels in Amman
بواسطة: Melhem, Raya منشور: (2016) -
The Effect Of Market Orientation On Organization Performance In Jordanian Commercial Banks
بواسطة: Al Masadeh, Rasha Adel Ali منشور: (2012) -
The Role of Customer Relationship Management Dimensions in Enhancing Marketing Knowledge: A Study of a Sample of Commercial Banks in Guelma Province Using Smart
بواسطة: Boudjehem, Souad منشور: (2024)
