Investigating the Egyptian Travel Agencies Attitudes Towards Social Media as an Electronic Customer Relationship Management Instrument
| المصدر: | مجلة اتحاد الجامعات العربية للسياحة والضيافة |
|---|---|
| الناشر: | جامعة قناة السويس - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Gomaa, Hala Ahmed Aly (Author) |
| مؤلفين آخرين: | Elsayed, Youscry Nabil M. K. (Co-Author) |
| المجلد/العدد: | مج10, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2013
|
| الشهر: | يونيو |
| الصفحات: | 75 - 91 |
| ISSN: |
1687-1863 |
| رقم MD: | 841188 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
22
| LEADER | 01934nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1597354 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 452096 |a Gomaa, Hala Ahmed Aly |e Author | ||
| 245 | |a Investigating the Egyptian Travel Agencies Attitudes Towards Social Media as an Electronic Customer Relationship Management Instrument | ||
| 260 | |b جامعة قناة السويس - كلية السياحة والفنادق |c 2013 |g يونيو | ||
| 300 | |a 75 - 91 | ||
| 336 | |a بحوث ومقالات | ||
| 520 | |b The social media users increased during Iast decade. Scholars asserted its vital role in building customer relationships as an effective e-CRM tool. This research aimed to assist Egyptian travel agencies to use social media in building effective electronic customer relationships. The paucity of researches which dealt with this area increased this research importance. The research was undertaken in three phases. Phase one was a pilot study. Phase two contained semi structured interviews. Phase three concerned with social media web sites analysis. Content analysis and Discourse analysis were used to develop a list of recommendations and steps to support Egyptian travel agencies efforts in building a productive electronic customer relationship. | ||
| 653 | |a وسائل التواصل الاجتماعي |a الخدمات الإلكترونية |a وكالات السفر |a رضا العملاء |a مصر | ||
| 700 | |9 452097 |a Elsayed, Youscry Nabil M. K. |e Co-Author | ||
| 773 | |4 دراسات بيئية |6 Environmental Studies |c 017 |e Journal of Association of Arab Universities for Tourism and Hospitality |f Maǧallaẗ itiḥād al-ǧāmi’āt al-’arabiyyaẗ lil-sīyāḥaẗ wa al-ḍīyāfaẗ |l 001 |m مج10, ع1 |o 1769 |s مجلة اتحاد الجامعات العربية للسياحة والضيافة |v 010 |x 1687-1863 | ||
| 856 | |u 1769-010-001-017.pdf | ||
| 930 | |d y |p y | ||
| 995 | |a HumanIndex | ||
| 999 | |c 841188 |d 841188 | ||
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