Measuring the Effectiveness of Online Advertisingin Five Star Hotels in Egypt
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Abdel Mawgoud, Mohammed T. A. (Author) |
| مؤلفين آخرين: | Ali, Mohammed Ahmed (Co-Author) , Sayed, Noha Fawzy (Co-Author) |
| المجلد/العدد: | مج2, عدد خاص |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | ديسمبر |
| الصفحات: | 50 - 79 |
| ISSN: |
2357-0652 |
| رقم MD: | 982952 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Online Advertising | Marketing Tool | Advertising Effectiveness
|
| رابط المحتوى: |
عدد مرات التحميل
15
| المستخلص: |
The major point of this research is to measure the effectiveness of online advertising in five star hotels in Cairo. For information collection, almost 153 surveys were distributed online for customers of these hotels. The results reveal that online advertising is a successful promoting device for hospitality organizations. This research displayed a scale (0.821 Cronbach's Alpha) to measure the viability of online advertising. This scale determined that the online advertising effectiveness is 78.10 % based on customers' estimation. Subsequently, this research could be an exceptionally imperative for marketing managers since it empowers them to measure the level of online advertising effectiveness. At last, they clearly can utilize online advertising as a powerful marketing tool in hospitality industry. |
|---|---|
| ISSN: |
2357-0652 |
عناصر مشابهة
-
Balanced Scorecard As A Tool For Measuring Performance In Hotels An Empirical Study On Four Star And Five Star Hotels In Egypt
بواسطة: Fawy, Walaa Mahmoud منشور: (2018) -
Hotel Prices and Customer Perception of Rate Fairness: Analytical Study Applied to Five Star Hotels in Cairo
بواسطة: Mayouf, Magdy Abdel-Aleem Abdel-Ati منشور: (2017) -
Evaluating the Impact of Supervisor Support and Trust in supervisor on Employee Innovative Behaviors: A Study in the UAE Five-Star Hotel
بواسطة: Abuellhassan, Abuellassan E. منشور: (2018) -
Evaluate the Effectiveness of Social Media Marketing In Five and Four Star Hotels in Cairo
بواسطة: صادق، هاني صلاح منشور: (2014) -
Effect of Organizational Justice on Employees Engagement in Five Star Hotels in Luxor
بواسطة: Abd El-Salam, Muhammad Abd El-Monem Ebraheem منشور: (2023)
