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Measuring the Effectiveness of Online Advertisingin Five Star Hotels in Egypt
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Abdel Mawgoud, Mohammed T. A. (Author) |
| مؤلفين آخرين: | Ali, Mohammed Ahmed (Co-Author) , Sayed, Noha Fawzy (Co-Author) |
| المجلد/العدد: | مج2, عدد خاص |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | ديسمبر |
| الصفحات: | 50 - 79 |
| ISSN: |
2357-0652 |
| رقم MD: | 982952 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Online Advertising | Marketing Tool | Advertising Effectiveness
|
| رابط المحتوى: |
عدد مرات التحميل
15
| المستخلص: |
The major point of this research is to measure the effectiveness of online advertising in five star hotels in Cairo. For information collection, almost 153 surveys were distributed online for customers of these hotels. The results reveal that online advertising is a successful promoting device for hospitality organizations. This research displayed a scale (0.821 Cronbach's Alpha) to measure the viability of online advertising. This scale determined that the online advertising effectiveness is 78.10 % based on customers' estimation. Subsequently, this research could be an exceptionally imperative for marketing managers since it empowers them to measure the level of online advertising effectiveness. At last, they clearly can utilize online advertising as a powerful marketing tool in hospitality industry. |
|---|---|
| ISSN: |
2357-0652 |
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