المستخلص: |
The recent development in the information and Communication industry is having a tremendous impact over the education industry. With the advent of technologies like e-learning and Mobile learning institutions have started to adopt to these technologies. This study considers the various models of technology acceptance, which have been used by various researchers over a number of years. The study aims at developing a theoretical model based on the technology acceptance model (TAM) and identifies the various factors associated in the incorporation of Mobile learning among students at Isra University. This study is quantitative in nature and uses a survey method to gather data necessary to address the concerns of student’s studying at Isra University. A total of six factors were identified in the literature review “performance expectancy, social influence, efforts expectancy, perceived playfulness, behavioral intention and facilitating conditions “which influence the adoption of mobile learning among students in universities. Based on the analysis of the data the study proposes a research model for the adoption of mobile learning.
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