E-Marketing for Banking Services in Algeria and their Relationship with Customer Satisfaction: An Applied Study on a Sample of Banks
| المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Bendjima, Omar (Author) |
| مؤلفين آخرين: | Benlakhdar, Mohamed Larbi (Co-Author) |
| المجلد/العدد: | مج13, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 25 - 38 |
| ISSN: |
1112 - 8984 |
| رقم MD: | 1105566 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
E-Marketing | Banking Services | Customer Satisfaction
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 01743nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1846300 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 595285 |a Bendjima, Omar |e Author | ||
| 245 | |a E-Marketing for Banking Services in Algeria and their Relationship with Customer Satisfaction: |b An Applied Study on a Sample of Banks | ||
| 260 | |b جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2020 | ||
| 300 | |a 25 - 38 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study is intended to investigate the reality of e-marketing services for the banking and the challenges faced in Algeria. The research also links this issue with customer’s satisfaction. A survey was administered to (70) customers when the analysis was performed using the statistical analysis program Spss. The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad. | ||
| 653 | |a الخدمات المصرفية |a التسويق الإلكترونى |a رضا العملاء |a الجزائر | ||
| 692 | |b E-Marketing |b Banking Services |b Customer Satisfaction | ||
| 773 | |4 الاقتصاد |6 Economics |c 003 |f Mağallaẗ al-ՙulūm al-iqtiṣādiyaẗ wa al-tasyīr wa al-ՙulūm al-tiğāriyaẗ |l 002 |m مج13, ع2 |o 1786 |s مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |t Journal of Economic Sciences, Management and Commercial Sciences |v 013 |x 1112 - 8984 | ||
| 700 | |9 595291 |a Benlakhdar, Mohamed Larbi |e Co-Author | ||
| 856 | |u 1786-013-002-003.pdf | ||
| 930 | |d n |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1105566 |d 1105566 | ||
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