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|3 10.35155/0965-000-084-005
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|a eng
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| 044 |
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|b العراق
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| 100 |
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|a Poursalimi, Mojtaba
|e Author
|9 659744
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| 245 |
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|a The Effect of Internal Marketing on Enhancing the Quality of Educational Services in Al-Mustansiriya University with the Mediating Role of Staff Motivation
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|b الجامعة المستنصرية - مركز المستنصرية للدراسات العربية والدولية
|c 2023
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| 300 |
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|a 28 - 50
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| 336 |
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|a بحوث ومقالات
|b Article
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|b In this study, by implementing the title of the research which is the effect of internal marketing on enhancing the quality of educational services in Al-Mustansiriyah University with the mediating role of staff motivation, the researcher attempts to answer the question: "Does internal marketing have a significant effect on enhancing the quality of educational services in the Al-Mustansiriyah university with the mediating role of staff motivation? Therefore, the present research is applied in terms of purpose. The research method of the present study is descriptive and in terms of data collection is a survey-analytical research. The statistical population includes all the staff of Al-Mustansiriyah University. The statistical population of this study comprises approximately 400 people. Thus, according to Cochran's formula, a statistical sample of 196 staffs was randomly selected. In order to measure internal marketing, the standard Foreman and Manny internal marketing questionnaire was used, to measure staff motivation, Hackman and Oldham questionnaire was used, and to measure the service quality, the service quality questionnaire of higher education centers was used using SERVQUAL model and then they were analyzed using structural equations modeling method and SmartPLS software. Eventually, the results indicated that internal marketing has a positive and significant effect on increasing the quality of educational services in Al-Mustansiriyah University with the mediating role of staff motivation.
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| 653 |
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|a الخدمات التعليمية
|a الموارد البشرية
|a التسويق الداخلي
|a الجامعة المستنصرية
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| 692 |
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|b Internal Marketing
|b Quality of Educational Services
|b Quality of Educational Services
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| 700 |
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|9 778536
|a Al-Maleki, Ruaa
|e Co-Author
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| 773 |
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|4 العلوم السياسية
|6 Political Science
|c 005
|e Al Mustansiriya Journal for Arab and International Studies
|f Mağallaẗ al-mustanṣiriyyaẗ li-l-dirāsāt al-ʻarabiyyaẗ wa-al-duwaliyyaẗ
|l 084
|m ع84
|o 0965
|s مجلة المستنصرية للدراسات العربية والدولية
|v 000
|x 2070-898X
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| 856 |
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|u 0965-000-084-005.pdf
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| 930 |
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|d y
|p y
|q n
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|a EcoLink
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| 995 |
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|a HumanIndex
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| 999 |
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|c 1468433
|d 1468433
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