The Impact of Digital Transformation on the Relationship between Commercial Bank Customers’ Empowerment and Competitive Advantage
| المصدر: | المجلة العربية للعلوم الإنسانية والاجتماعية |
|---|---|
| الناشر: | مركز السنبلة للبحوث والدراسات |
| المؤلف الرئيسي: | Abtan, Muyad H. Rasheed (Author) |
| مؤلفين آخرين: | Hajjar, Bassam Dib (Co-Author) |
| المجلد/العدد: | ع28 |
| محكمة: | نعم |
| الدولة: |
الأردن |
| التاريخ الميلادي: |
2024
|
| الشهر: | كانون الأول |
| الصفحات: | 1 - 15 |
| ISSN: |
2709-5312 |
| رقم MD: | 1550025 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Customers’ Empowerment | Commercial Banks | Competitive Advantage | Digital Transformation
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
The article aimed to identify the impact of digital transformation as a modified variable on the relationship between commercial bank customers’ empowerment and the competitive advantage of commercial banks. The analytical descriptive approach was adopted using a questionnaire distributed to a random sample of (284) employees in Iraqi commercial banks. Multiple regression equations and hierarchical regression equations were used. The results showed a statistically significant effect at the significance level (α≤0.05) of digital transformation as a modified variable on the relationship between the capabilities of commercial banks' customers and the competitive advantage of commercial banks. The impact of digital transformation as a modified variable on the relationship between customer empowerment and the competitive advantage of commercial banks. |
|---|---|
| ISSN: |
2709-5312 |
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