The Factors Affecting University Students Decision on Choosing Fast-food restaurants
| المصدر: | المجلة المصرية للدراسات التجارية |
|---|---|
| الناشر: | جامعة المنصورة - كلية التجارة |
| المؤلف الرئيسي: | Abd Alkader, Abd Alkader Mohamed (Author) |
| مؤلفين آخرين: | Taher, Mona Hatem (Co-Author) , Dakrory, Mona Ibrahim (Co-Author) |
| المجلد/العدد: | مج34, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2010
|
| الصفحات: | 1 - 20 |
| رقم MD: | 660031 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
35
| المستخلص: |
The primary objective of this research was to investigate the factors mostly affecting university students in choosing fast-food restaurants. This study examined literature on the consumer behavior during the buying- decision process, and restaurant selection according to a bundle of attributes which in turn requires a certain level of service quality, at a certain price, in addition to the food attributes. The findings of the research indicate that, in general, the five most affecting factors are: service speed, reputation, atmosphere, decor and service efficiency. The study also established that the importance of the attributes changed, depending on consumer's age, gender and income level |
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عناصر مشابهة
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Factors Affecting Customers Purchase Decision in Fast Food Restaurants: The Mediating Role of Dissatisfaction and Negative Word of Mouth
بواسطة: حسني، ماهر فؤاد منشور: (2022) -
A Comparrison of Fast Food Restaurant Selection Attributes Between Restaurant Managers and Ustomers
بواسطة: Fawzy, Ahmed منشور: (2011) -
Microbiological Evaluation of Sauces in Fast Food Restaurant Chains and Independent Fast Food Restaurants: Study Case the City of Alexandria
بواسطة: Abdelrassoul, Suzan Elsayed منشور: (2022) -
An Analysis of A Successful Fast Food Restaurants Business Strategy : Al Baik
بواسطة: Al Toaimi, Basmah منشور: (2012) -
Perception of and Attitude to Fast Food Restaurants: A Comparative Study of Male and Female Consumers
بواسطة: Elnagar, Aliaa Mokhtar Gaber منشور: (2016)
